Founded in 2003, Delicious (then called del.icio.us) pioneered and coined the term social bookmarking. In 2004, as Delicious began to take off, Furl and Simpy were released, along with Citeulike and Connotea (sometimes called social citation services) and the related recommendation system Stumbleupon. In 2006, Ma.gnolia, Blue Dot (later renamed to Faves), and Diigo entered the bookmarking field, and Connectbeam included a social bookmarking and tagging service aimed at businesses and enterprises. In 2007, IBM released its Lotus Connections product.Sites such as Digg, reddit, and Newsvine offer a similar system for organization of social news.
With regard to creating a high-quality search engine, a social bookmarking system has several advantages over traditional automated resource location and classification software, such as search engine spiders. All tag-based classification of Internet resources (such as web sites) is done by human beings, who understand the content of the resource, as opposed to software, which algorithmically attempts to determine the meaning of a resource. Also, people can find and bookmark web pages that have not yet been noticed or indexed by web spiders.ditionally, a social bookmarking system can rank a resource based on how many times it has been bookmarked by users, which may be a more useful metric for end users than systems that rank resources based on the number of external links pointing to it.
For users, social bookmarking can be useful as a way to access a consolidated set of bookmarks from various computers, organize large numbers of bookmarks, and share bookmarks with contacts. Libraries have found social bookmarking to be useful as an easy way to provide lists of informative links to patrons.
From the point of view of search data, there are drawbacks to such tag-based systems: no standard set of keywords (i.e., a folksonomy instead of a controlled vocabulary), no standard for the structure of such tags (e.g., singular vs. plural, capitalization), mistagging due to spelling errors, tags that can have more than one meaning, unclear tags due to synonym/antonym confusion, unorthodox and personalized tag schemata from some users, and no mechanism for users to indicate hierarchical relationships between tags (e.g., a site might be labeled as both cheese and cheddar, with no mechanism that might indicate that cheddar is a refinement or sub-class of cheese).
Despite these disadvantages, a simple form of shared vocabularies does emerge in social bookmarking systems. Collaborative tagging exhibits a form of complex systems (or self-organizing) dynamics. Although there is no central controlled vocabulary to constrain the actions of individual users, the distribution of tags that describe different resources has been shown to converge over time to a stable power law distribution.Once such stable distributions form, simple vocabularies can be extracted by examining the correlations between different tags.
Social bookmarking can also be susceptible to corruption and collusion.Due to its popularity, some users have started considering it as a tool to use along with search engine optimization to make their website more visible. The more often a web page is submitted and tagged, the better chance it has of being found. Spammers have started bookmarking the same web page multiple times and/or tagging each page of their web site using a lot of popular tags, obliging developers to constantly adjust their security system to overcome abuses
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